It’s hard to go a day without hearing something about Facebook, YouTube or Wikipedia. So what’s all the fuss about? These sites have one thing in common – they embrace Web 2.0 principals to create an unbreakable bond with users.
So how can your company take advantage of these Web 2.0 tools? First, you need to answer some questions about your current Web site. Has it been more than 2 years since you launched your latest site? Chances are it may be time to update its look and feel.
Next, you should examine who uses your site. For starters – you do. How is your business using it? Is it the source for the latest information on your company? Is it an active selling tool? Does it stack up to your competition? Are you taking advantage of viral media?
Then, view the site from your customer’s perspective. What can visitors do when they get there? Is the information current? Do customers use the site as a resource? Is it engaging enough to encourage repeat visits?
Finally, take a look at the functionality of your site. The Web is a dynamic communication medium. How often is your site is updated? Does it feature a CMS for making changes yourself? Should you be blogging? How about educating customers with podcasts? Ever thought about telling your story through video?
How can businesses take advantage of these Web 2.0 tools? The first step is the take the “Web 2.0 Challenge”. Then contact us to turn these buzzwords into bottom line results.